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Infillion is built for every outcome — attention, consideration, action — and everything in between.
This year, the conversation is squarely about what comes after attention:
how consideration becomes action, and how a composable platform makes the distance between them shorter than ever.
The Infillion Café at the Mondrian: four days of panels, programming, and private cabana meetings built around taking action and achieving your outcomes.
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REQUEST A MEETING
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This year, the conversation is squarely about what comes after attention:
how consideration becomes action, and how a composable platform makes the distance between them shorter than ever.
The Infillion Café at the Mondrian: four days of panels, programming, and private cabana meetings built around taking action and achieving your outcomes.
Learn about sponsorship opportunities.
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Retail media networks have surged in prominence as a powerful tool for advertisers—but their reputation remains largely tethered to the lower funnel. Too often, retail media is pigeonholed as a purely performance-driven channel, with its primary use considered to be advertising products for sale on a retailer’s site, to audiences who are close to the point of conversion. It’s not just anecdotal: A survey from Statista found that 71% of U.S. marketers used incremental sales results to gauge their retail marketing efforts, while only 18% prioritized brand awareness as a KPI.
These figures reflect a larger industry mindset: that retail media is for demand, not brand. But it’s time to challenge that notion. In this panel hosted by Infillion, a lineup of RMN experts will explore how retail media can serve as a full-funnel ecosystem, offering brand-building opportunities alongside direct-response tactics. From interactive video to eye-catching onsite digital out-of-home, the opportunities for brand KPIs on retail media networks are fruitful and only growing in potential. Join us as we unpack the myth, showcase strategies for leveraging retail media across the funnel, and hear from industry leaders who are turning these networks into engines of long-term brand equity.
SPEAKERS:
Paul Lentz, Head of Strategic Development, CVS Media Exchange
Megan Ramm, Global Head of Sales, Uber Advertising
Jeremy Woodlee, General Manager (Enterprise), Infillion
Retail media networks have surged in prominence as a powerful tool for advertisers—but their reputation remains largely tethered to the lower funnel. Too often, retail media is pigeonholed as a purely performance-driven channel, with its primary use considered to be advertising products for sale on a retailer’s site, to audiences who are close to the point of conversion. It’s not just anecdotal: A survey from Statista found that 71% of U.S. marketers used incremental sales results to gauge their retail marketing efforts, while only 18% prioritized brand awareness as a KPI.
These figures reflect a larger industry mindset: that retail media is for demand, not brand. But it’s time to challenge that notion. In this panel hosted by Infillion, a lineup of RMN experts will explore how retail media can serve as a full-funnel ecosystem, offering brand-building opportunities alongside direct-response tactics. From interactive video to eye-catching onsite digital out-of-home, the opportunities for brand KPIs on retail media networks are fruitful and only growing in potential. Join us as we unpack the myth, showcase strategies for leveraging retail media across the funnel, and hear from industry leaders who are turning these networks into engines of long-term brand equity.
SPEAKERS:
Paul Lentz, Head of Strategic Development, CVS Media Exchange
Megan Ramm, Global Head of Sales, Uber Advertising
Jeremy Woodlee, General Manager (Enterprise), Infillion
Retail media networks have surged in prominence as a powerful tool for advertisers—but their reputation remains largely tethered to the lower funnel. Too often, retail media is pigeonholed as a purely performance-driven channel, with its primary use considered to be advertising products for sale on a retailer’s site, to audiences who are close to the point of conversion. It’s not just anecdotal: A survey from Statista found that 71% of U.S. marketers used incremental sales results to gauge their retail marketing efforts, while only 18% prioritized brand awareness as a KPI.
These figures reflect a larger industry mindset: that retail media is for demand, not brand. But it’s time to challenge that notion. In this panel hosted by Infillion, a lineup of RMN experts will explore how retail media can serve as a full-funnel ecosystem, offering brand-building opportunities alongside direct-response tactics. From interactive video to eye-catching onsite digital out-of-home, the opportunities for brand KPIs on retail media networks are fruitful and only growing in potential. Join us as we unpack the myth, showcase strategies for leveraging retail media across the funnel, and hear from industry leaders who are turning these networks into engines of long-term brand equity.
SPEAKERS:
Paul Lentz, Head of Strategic Development, CVS Media Exchange
Megan Ramm, Global Head of Sales, Uber Advertising
Jeremy Woodlee, General Manager (Enterprise), Infillion
What happens when brands unlock the untapped brilliance of minds wired differently—and meet them where their passions live?
Timed to Neurodiversity Pride Day, this Cannes Lions breakfast conversation explores the intersection of neurodiversity, identity, and modern cultural touchpoints—from elite athletics and esports to fandoms and creator economies.
Join us to kick off Cannes with this special panel in partnership with Havas.
In this panel hosted by Infillion, a lineup of RMN experts will explore how retail media can serve as a full-funnel ecosystem, offering brand-building opportunities alongside direct-response tactics. From interactive video to eye-catching onsite digital out-of-home, the opportunities for brand KPIs on retail media networks are fruitful and only growing in potential. Join us as we unpack the myth, showcase strategies for leveraging retail media across the funnel, and hear from industry leaders who are turning these networks into engines of long-term brand equity.
SPEAKERS:
Paul Lentz, Head of Strategic Development, CVS Media Exchange
Carrie Sweeney, VP Retail, Pinterest
Jeremy Woodlee, General Manager (Enterprise), Infillion
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Join Adte and Infillion for a golden hour gathering on the Croisette, where the Riviera skyline meets the future of Connected TV. This curated cocktail event blends strategic conversation with signature Espresso Martinis, creating the perfect prelude to a Cannes evening. Let’s toast to smarter screens, sharper insights, and standout storytelling — just as the sun goes down.
The pressure is on for agencies and ad buyers to prove direct influence on sales and measurable business outcomes – especially when it comes to CPG brands. Amid a growing deluge of data, it can be a challenge for ad buyers to understand exactly where the impact is and what’s causing it. However, there is a north star that should be considered: it’s imperative for advertising agencies to get closer to the cash register—both literally and figuratively—by aligning more closely with client revenue objectives and customer purchase behaviors. By leveraging real-time data, advanced analytics, and commerce-oriented creative strategies, agencies can better understand the consumer journey, optimize touchpoints, and drive conversion at the point of sale. This proximity enables agencies to demonstrate tangible ROI, enhance accountability, and secure a more influential seat at the business decision-making table.
SPEAKERS:
Aisha Khan, Head of Client Engagement at Group M
Collin Colburn, VP, Commerce and Retail Media at IAB
Julian Mintz, VP of Sales at Albertsons Media Collective
MODERATOR:
Laurel Rossi, Chief Growth Officer at Infillion
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Join Adte and Infillion for a golden hour gathering on the Croisette, where the Riviera skyline meets the future of Connected TV. This curated cocktail event blends strategic conversation with signature Espresso Martinis, creating the perfect prelude to a Cannes evening. Let’s toast to smarter screens, sharper insights, and standout storytelling — just as the sun goes down.
Advertising today comes with a tension between needing to build a beloved brand and delivering digital conversions – and few verticals know that better than financial services. Marketers are tasked both with building grand, inspiring brand campaigns as well as with driving results in a highly competitive sector. With consumers’ use of financial services companies often closely connected to their most personal needs and decisions, not to mention their dreams for the future, that emotional connection is key.
As customer expectations shift toward authenticity, transparency, and social responsibility, marketing leaders must deliver campaigns that are not only relevant but deeply rooted in purpose. Attendees will gain insights into how these leaders are building emotional resonance, maximizing reach, and measuring impact—proving that when done right, marketing that matters can also move markets.
SPEAKERS:
Cheryl Guerin, EVP, Global Brand Strategy & Innovation, MasterCard
Peter Giorgi, SVP, Brand Marketing, Partnerships, and Creative Excellence, Rocket Companies
MODERATOR:
Laurel Rossi, Chief Growth Officer, Infillion
Guiding AI with Humanity: The Decisions Ad Leaders Need To Make To Turn An “Existential Threat” Into Positive Change
Artificial intelligence has upended the ad business and dominated dialogue at every industry conference for several years now, but that dialogue has been stuck in a push-pull of hype cycles and doom predictions. Far less energy has been paid to the frank discussion of what is actually due to change on an industrywide level.
It’s time for that to take the spotlight. This panel will address the decisions about AI that can only be made at the highest level – the big questions about how companies will run, how much of them will be run by humans versus machines, and how this will shape the values of those companies and the industry at large. With consumer trust in brands at the lowest point it’s been in nearly a decade – and that trust dropping a precipitous 144% when a consumer suspects a brand is using AI – these questions are imperative. What kind of an industry do we want to be?
SPEAKERS
Stu Solomon, CEO, HUMAN
Ashley Banks, EVP Commercial, Group Black
Marcos Escalante, Chief Product Officer, Infillion
Graham Wilkinson, Chief Innovation Officer & Global Head of AI, KINESSO
MODERATOR
David Cohen, CEO, IAB
GLP-1 drugs like Ozempic, Wegovy, Mounjaro, and Zepbound are disrupting every industry. But their impact goes far beyond just weight loss.
These medications are reshaping behaviors, consumption habits, and broader lifestyle choices.
With 1 in 8 Americans now using a GLP-1, these drugs are transforming consumer demand across key verticals—from beauty, fashion, and fitness to travel and healthcare. The behavioral shifts are real: desire for new types of food & beverages, new experiences, new hobbies, changes in physical activity, etc.—and they’re already showing up in search, retail data, and brand engagement.
This panel will explore the range of opportunities and potential risks that come with the GLP-1 disruption. We’ll look at what real-time behavioral signals are emerging on platforms and what it means for brands navigating this rapidly shifting landscape.
With the global GLP-1 market projected to approach $500 billion by 2030, the question isn’t if your category will be affected, but how soon.
News flash: your airline is an ad platform now. Commerce media networks (CMNs) are a surprising new frontier for digital advertising—but they inherently play by a fundamentally different rulebook than their retail media peers. While retail media networks (RMNs) have dominated headlines with their closed-loop measurement and rich endemic brand ecosystems, CMNs offer something different: incremental reach, unique audiences, and digitally native experiences. In a space where transaction ownership is often absent, CMNs must rethink the value exchange—not as performance dashboards, but as powerful new canvases for brand storytelling.
As the lines between commerce, content, and consumer experiences blur, CMNs are not just the next wave of media—they're a glimpse into advertising’s digitally accelerated future. Join us as we explore what it takes for brands to succeed in this evolving landscape.
SPEAKERS
Alissa Spiwak, Director Midwest + West Advertising Partnerships for Kinective Media, United Airlines
Henry Stokes, Head of PayPal Ads UK
Jeremy Woodlee, General Manager (Enterprise), Infillion
MODERATOR: Mollie Garza, MJG Business Growth
In an era where brands are vying for consumers’ attention across every screen, moment, and scroll, live sports remain one of the few experiences where attention is not just present—it’s passionate and deeply focused. But it’s also unpredictable. Whether they’re watching in a stadium or on TV, sports fans’ attention may waver if their team is underperforming, or may suddenly pay more attention if there’s a surprise victory on the horizon. Commercial breaks may seem particularly unwelcome. For a brand operating in this immersive environment, that’s challenging.
The good news is, when done right, the impact of meaningfully capturing sports fans’ attention can be powerful. Research from Infillion shows that 51% of sports fans are more likely to buy a product from a brand that supports their favorite team. And that affinity only strengthens with younger generations: it rises to 59% for millennial fans and 65% for Gen-Z. These aren’t just impressions; they’re emotional investments. Fans see brand support not as noise but as validation of their loyalty—when a brand stands with their team, it feels like that brand stands with them.
SPEAKERS
Kalli Chapman, VP and Head of Paid Media, Prudential
Cynthia Clevenger, SVP B2B Marketing, Tubi
Jeremy Cornfeldt, President, Tinuiti
Jordan Pories, Creative Director, Coinbase
MODERATOR
Andrew Dawson, SVP Client Partnerships, Infillion
In an era where digital platforms dominate consumer engagement, healthcare and pharmaceutical advertisers face the dual challenge of adhering to stringent regulations – many of which were originally created long before these platforms were invented – while effectively reaching and resonating with their audiences. With digital ad spending in the healthcare sector projected to reach $11.39 billion by 2023, and 85% of healthcare marketers utilizing video content to connect with consumers, the emphasis on digital channels is unmistakable.
This panel will dig into how industry leaders are leveraging innovative creative strategies—such as dynamic video content, interactive CTV campaigns, and personalized messaging—to tell compelling stories that comply with regulatory standards. We'll explore the balance between creativity and compliance, examining successful case studies and discussing best practices that ensure both effective communication and adherence to guidelines.
Uber's ads business reaches people who are literally on their way somewhere. The audience isn't browsing — they're moving. This fireside chat gets into what it takes to build media around real-world behavior, what brands need to think about differently to reach people in those moments, and where commerce media is headed next.
The consumer journey no longer has a beginning, middle, and end. It has moments, and the brands winning right now are the ones that show up in the right moment with the right signal, whether that's a grocery aisle, a hotel search, or a streaming screen. For too long, in-store media has been measured with tools that confuse correlation for impact, while digital has promised precision it couldn't always deliver. That gap is closing fast. Expedia Group brings over 70 petabytes of first-party travel data, connecting advertisers to hundreds of millions of travelers across its brands with behavioral signals that extend well beyond the transaction. Liane Nadeau of Digitas has been bridging the divide between direct and programmatic buying, designing experiences for people, not just delivering ads to them. And Liz Roche is building the measurement infrastructure to prove it all works, helping brands understand whether their media investment is creating new demand or simply capturing sales that would have happened anyway. Together they make the case that data is not the destination, it's what gets you there.
How Retailers Became the New Media Companies and Why Targeting Is The Prescription for Better Outcomes
Pharma advertising has always operated under constraints that other categories don't face — regulatory guardrails, privacy complexity, the impossible balance between reaching patients in genuine need and the sensitivity of the data that makes that targeting possible. For years, those constraints became excuses. That era is ending. BranchLab's AI-native platform is already delivering an average 70% lift in marketing efficacy across therapeutic areas. With health retail networks like CVS Media Exchange delivering purchase and health signals no other network can replicate, and AI reshaping the data and activation layers simultaneously, the infrastructure for precision pharma advertising finally exists. This session asks what comes next — for brands, agencies, and patients.
The prescription has changed. This session is the proof.
For decades, sports sponsorships were built around physical assets — in-stadium signage, hospitality, and game-day visibility. But today, only a fraction of fans ever attend live events, while the modern fan journey increasingly unfolds across streaming, social media, gaming, mobile, creator platforms, and the open web. As fandom becomes more fragmented, mobile, and player-driven, the traditional sponsorship model is rapidly becoming outdated.
This session will explore how teams, brands, and technology partners are reinventing sports partnerships for a digital-first era — shifting from static sponsorships to omnichannel fan engagement ecosystems built around data, personalization, contextual experiences, and measurable outcomes. Panelists will discuss how organizations are rethinking the fan experience beyond the stadium, unlocking new monetization opportunities across the full fan journey, and building partnerships designed for the next generation of sports fans.
Most agencies are adding AI to the process. A few are rebuilding the process around AI. Josh Archer, Chief Data and Technology Officer at LERMA/, and Marcos Escalante, Chief Product and Strategy Officer at Infillion, talk through what that looks like in practice: where they've partnered, where they've built, where they've bought off the shelf, and how those choices have changed not just the work but the people doing it. The real question isn't whether to use AI — it's what you're willing to change to use it well.
As AI transforms media buying, content classification, and customer journeys, the industry faces a growing trust crisis: more automation, less transparency, and higher stakes when no one can explain why media was blocked, measured, valued, or trusted. This session brings together industry leaders to debate whether verification has become too opaque for the ecosystem it’s meant to protect - and what the next standard should look like, from explainable AI and smarter traffic intelligence to brand safety, suitability, and real-time trust across the digital media landscape.
Human Quality in a Machine Age: How AI Is Reshaping Media Standards, Supply Chain, and Creative Integrity
AI is rewriting the rules of advertising faster than the industry can write new ones, and nowhere is that tension more acute than at the intersection of agentic decisioning, programmatic infrastructure, and streaming TV. As AI agents begin buying media at machine speed, the quality of what gets bought, where it runs, and whether it can be trusted has never been more consequential.
Audience attention in CTV is more fluid than ever.That’s raised a key question: how should the ad experience adapt? This discussion will explore how advertising can earn attention rather than interrupt it, how personalization and dynamic creative can make every touchpoint more relevant, and how brands are thinking about consistency and storytelling across standard and advanced video formats alike.
SharkNinja doesn't look like most consumer electronics companies. It launches products at a pace that would overwhelm most media operations, competes against entrenched global giants with significantly larger budgets, and has somehow built one of the most recognized and culturally resonant brands in the category. The secret isn't the product. It's the media.
Every assumption that defined success in media and advertising — scale, consolidation, steady momentum — is being tested at the same time. This fireside chat gets into the frameworks, bets, and hard-won instincts guiding decisions as the industry's foundations shift. What does leadership look like when the map no longer matches the territory?
Independent agencies have always punched above their weight. The ones being built right now, without the holding company playbook, are a different kind of force. This conversation covers what it actually takes to build, run, and grow an independent agency today — the wins, the hard parts, and what they wish more people understood about the work.
Amanda Flamerich is a host of exceptional ability. Studies show that a vast majority of guests attending events by Amanda have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.
AI is rapidly becoming the invisible layer between brands and consumers - curating recommendations, shaping search results, personalizing experiences, influencing purchase decisions. Yet many consumers remain uneasy about AI's growing role in their lives.
Drawing on new global consumer research leaders from The Harris Poll, the 4As and Infillion will explore how consumers really feel about AI's role in advertising, what drives trust, where consumers draw boundaries, the role of transparency and how brands can create value without triggering resistance.
There's still a gap between what brands say they're committed to and where their media dollars go. This BlackWeek-partnered session brings together agency and brand leaders to look at what closing that gap looks like in practice: the data, the tools, and what the results are showing when responsible media investment moves from intention to action.
Uber's ads business reaches people who are literally on their way somewhere. The audience isn't browsing — they're moving. This fireside chat gets into what it takes to build media around real-world behavior, what brands need to think about differently to reach people in those moments, and where commerce media is headed next.
The consumer journey no longer has a beginning, middle, and end. It has moments, and the brands winning right now are the ones that show up in the right moment with the right signal, whether that's a grocery aisle, a hotel search, or a streaming screen. For too long, in-store media has been measured with tools that confuse correlation for impact, while digital has promised precision it couldn't always deliver. That gap is closing fast. Expedia Group brings over 70 petabytes of first-party travel data, connecting advertisers to hundreds of millions of travelers across its brands with behavioral signals that extend well beyond the transaction. Liane Nadeau of Digitas has been bridging the divide between direct and programmatic buying, designing experiences for people, not just delivering ads to them. And Liz Roche is building the measurement infrastructure to prove it all works, helping brands understand whether their media investment is creating new demand or simply capturing sales that would have happened anyway. Together they make the case that data is not the destination, it's what gets you there.
How Retailers Became the New Media Companies and Why Targeting Is The Prescription for Better Outcomes
Pharma advertising has always operated under constraints that other categories don't face — regulatory guardrails, privacy complexity, the impossible balance between reaching patients in genuine need and the sensitivity of the data that makes that targeting possible. For years, those constraints became excuses. That era is ending. BranchLab's AI-native platform is already delivering an average 70% lift in marketing efficacy across therapeutic areas. With health retail networks like CVS Media Exchange delivering purchase and health signals no other network can replicate, and AI reshaping the data and activation layers simultaneously, the infrastructure for precision pharma advertising finally exists. This session asks what comes next — for brands, agencies, and patients.
The prescription has changed. This session is the proof.
For decades, sports sponsorships were built around physical assets — in-stadium signage, hospitality, and game-day visibility. But today, only a fraction of fans ever attend live events, while the modern fan journey increasingly unfolds across streaming, social media, gaming, mobile, creator platforms, and the open web. As fandom becomes more fragmented, mobile, and player-driven, the traditional sponsorship model is rapidly becoming outdated.
This session will explore how teams, brands, and technology partners are reinventing sports partnerships for a digital-first era — shifting from static sponsorships to omnichannel fan engagement ecosystems built around data, personalization, contextual experiences, and measurable outcomes. Panelists will discuss how organizations are rethinking the fan experience beyond the stadium, unlocking new monetization opportunities across the full fan journey, and building partnerships designed for the next generation of sports fans.
Most agencies are adding AI to the process. A few are rebuilding the process around AI. Josh Archer, Chief Data and Technology Officer at LERMA/, and Marcos Escalante, Chief Product and Strategy Officer at Infillion, talk through what that looks like in practice: where they've partnered, where they've built, where they've bought off the shelf, and how those choices have changed not just the work but the people doing it. The real question isn't whether to use AI — it's what you're willing to change to use it well.
As AI transforms media buying, content classification, and customer journeys, the industry faces a growing trust crisis: more automation, less transparency, and higher stakes when no one can explain why media was blocked, measured, valued, or trusted. This session brings together industry leaders to debate whether verification has become too opaque for the ecosystem it’s meant to protect - and what the next standard should look like, from explainable AI and smarter traffic intelligence to brand safety, suitability, and real-time trust across the digital media landscape.
Human Quality in a Machine Age: How AI Is Reshaping Media Standards, Supply Chain, and Creative Integrity
AI is rewriting the rules of advertising faster than the industry can write new ones, and nowhere is that tension more acute than at the intersection of agentic decisioning, programmatic infrastructure, and streaming TV. As AI agents begin buying media at machine speed, the quality of what gets bought, where it runs, and whether it can be trusted has never been more consequential.
Audience attention in CTV is more fluid than ever.That’s raised a key question: how should the ad experience adapt? This discussion will explore how advertising can earn attention rather than interrupt it, how personalization and dynamic creative can make every touchpoint more relevant, and how brands are thinking about consistency and storytelling across standard and advanced video formats alike.
SharkNinja doesn't look like most consumer electronics companies. It launches products at a pace that would overwhelm most media operations, competes against entrenched global giants with significantly larger budgets, and has somehow built one of the most recognized and culturally resonant brands in the category. The secret isn't the product. It's the media.
Every assumption that defined success in media and advertising — scale, consolidation, steady momentum — is being tested at the same time. This fireside chat gets into the frameworks, bets, and hard-won instincts guiding decisions as the industry's foundations shift. What does leadership look like when the map no longer matches the territory?
Independent agencies have always punched above their weight. The ones being built right now, without the holding company playbook, are a different kind of force. This conversation covers what it actually takes to build, run, and grow an independent agency today — the wins, the hard parts, and what they wish more people understood about the work.
Amanda Flamerich is a host of exceptional ability. Studies show that a vast majority of guests attending events by Amanda have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.
AI is rapidly becoming the invisible layer between brands and consumers - curating recommendations, shaping search results, personalizing experiences, influencing purchase decisions. Yet many consumers remain uneasy about AI's growing role in their lives.
Drawing on new global consumer research leaders from The Harris Poll, the 4As and Infillion will explore how consumers really feel about AI's role in advertising, what drives trust, where consumers draw boundaries, the role of transparency and how brands can create value without triggering resistance.
There's still a gap between what brands say they're committed to and where their media dollars go. This BlackWeek-partnered session brings together agency and brand leaders to look at what closing that gap looks like in practice: the data, the tools, and what the results are showing when responsible media investment moves from intention to action.
Uber's ads business reaches people who are literally on their way somewhere. The audience isn't browsing — they're moving. This fireside chat gets into what it takes to build media around real-world behavior, what brands need to think about differently to reach people in those moments, and where commerce media is headed next.
The consumer journey no longer has a beginning, middle, and end. It has moments, and the brands winning right now are the ones that show up in the right moment with the right signal, whether that's a grocery aisle, a hotel search, or a streaming screen. For too long, in-store media has been measured with tools that confuse correlation for impact, while digital has promised precision it couldn't always deliver. That gap is closing fast. Expedia Group brings over 70 petabytes of first-party travel data, connecting advertisers to hundreds of millions of travelers across its brands with behavioral signals that extend well beyond the transaction. Liane Nadeau of Digitas has been bridging the divide between direct and programmatic buying, designing experiences for people, not just delivering ads to them. And Liz Roche is building the measurement infrastructure to prove it all works, helping brands understand whether their media investment is creating new demand or simply capturing sales that would have happened anyway. Together they make the case that data is not the destination, it's what gets you there.
How Retailers Became the New Media Companies and Why Targeting Is The Prescription for Better Outcomes
Pharma advertising has always operated under constraints that other categories don't face — regulatory guardrails, privacy complexity, the impossible balance between reaching patients in genuine need and the sensitivity of the data that makes that targeting possible. For years, those constraints became excuses. That era is ending. BranchLab's AI-native platform is already delivering an average 70% lift in marketing efficacy across therapeutic areas. With health retail networks like CVS Media Exchange delivering purchase and health signals no other network can replicate, and AI reshaping the data and activation layers simultaneously, the infrastructure for precision pharma advertising finally exists. This session asks what comes next — for brands, agencies, and patients.
The prescription has changed. This session is the proof.
For decades, sports sponsorships were built around physical assets — in-stadium signage, hospitality, and game-day visibility. But today, only a fraction of fans ever attend live events, while the modern fan journey increasingly unfolds across streaming, social media, gaming, mobile, creator platforms, and the open web. As fandom becomes more fragmented, mobile, and player-driven, the traditional sponsorship model is rapidly becoming outdated.
This session will explore how teams, brands, and technology partners are reinventing sports partnerships for a digital-first era — shifting from static sponsorships to omnichannel fan engagement ecosystems built around data, personalization, contextual experiences, and measurable outcomes. Panelists will discuss how organizations are rethinking the fan experience beyond the stadium, unlocking new monetization opportunities across the full fan journey, and building partnerships designed for the next generation of sports fans.
Most agencies are adding AI to the process. A few are rebuilding the process around AI. Josh Archer, Chief Data and Technology Officer at LERMA/, and Marcos Escalante, Chief Product and Strategy Officer at Infillion, talk through what that looks like in practice: where they've partnered, where they've built, where they've bought off the shelf, and how those choices have changed not just the work but the people doing it. The real question isn't whether to use AI — it's what you're willing to change to use it well.
As AI transforms media buying, content classification, and customer journeys, the industry faces a growing trust crisis: more automation, less transparency, and higher stakes when no one can explain why media was blocked, measured, valued, or trusted. This session brings together industry leaders to debate whether verification has become too opaque for the ecosystem it’s meant to protect - and what the next standard should look like, from explainable AI and smarter traffic intelligence to brand safety, suitability, and real-time trust across the digital media landscape.
Human Quality in a Machine Age: How AI Is Reshaping Media Standards, Supply Chain, and Creative Integrity
AI is rewriting the rules of advertising faster than the industry can write new ones, and nowhere is that tension more acute than at the intersection of agentic decisioning, programmatic infrastructure, and streaming TV. As AI agents begin buying media at machine speed, the quality of what gets bought, where it runs, and whether it can be trusted has never been more consequential.
Audience attention in CTV is more fluid than ever.That’s raised a key question: how should the ad experience adapt? This discussion will explore how advertising can earn attention rather than interrupt it, how personalization and dynamic creative can make every touchpoint more relevant, and how brands are thinking about consistency and storytelling across standard and advanced video formats alike.
SharkNinja doesn't look like most consumer electronics companies. It launches products at a pace that would overwhelm most media operations, competes against entrenched global giants with significantly larger budgets, and has somehow built one of the most recognized and culturally resonant brands in the category. The secret isn't the product. It's the media.
Every assumption that defined success in media and advertising — scale, consolidation, steady momentum — is being tested at the same time. This fireside chat gets into the frameworks, bets, and hard-won instincts guiding decisions as the industry's foundations shift. What does leadership look like when the map no longer matches the territory?
Independent agencies have always punched above their weight. The ones being built right now, without the holding company playbook, are a different kind of force. This conversation covers what it actually takes to build, run, and grow an independent agency today — the wins, the hard parts, and what they wish more people understood about the work.
Amanda Flamerich is a host of exceptional ability. Studies show that a vast majority of guests attending events by Amanda have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.
AI is rapidly becoming the invisible layer between brands and consumers - curating recommendations, shaping search results, personalizing experiences, influencing purchase decisions. Yet many consumers remain uneasy about AI's growing role in their lives.
Drawing on new global consumer research leaders from The Harris Poll, the 4As and Infillion will explore how consumers really feel about AI's role in advertising, what drives trust, where consumers draw boundaries, the role of transparency and how brands can create value without triggering resistance.
There's still a gap between what brands say they're committed to and where their media dollars go. This BlackWeek-partnered session brings together agency and brand leaders to look at what closing that gap looks like in practice: the data, the tools, and what the results are showing when responsible media investment moves from intention to action.
Uber's ads business reaches people who are literally on their way somewhere. The audience isn't browsing — they're moving. This fireside chat gets into what it takes to build media around real-world behavior, what brands need to think about differently to reach people in those moments, and where commerce media is headed next.
The consumer journey no longer has a beginning, middle, and end. It has moments, and the brands winning right now are the ones that show up in the right moment with the right signal, whether that's a grocery aisle, a hotel search, or a streaming screen. For too long, in-store media has been measured with tools that confuse correlation for impact, while digital has promised precision it couldn't always deliver. That gap is closing fast. Expedia Group brings over 70 petabytes of first-party travel data, connecting advertisers to hundreds of millions of travelers across its brands with behavioral signals that extend well beyond the transaction. Liane Nadeau of Digitas has been bridging the divide between direct and programmatic buying, designing experiences for people, not just delivering ads to them. And Liz Roche is building the measurement infrastructure to prove it all works, helping brands understand whether their media investment is creating new demand or simply capturing sales that would have happened anyway. Together they make the case that data is not the destination, it's what gets you there.
How Retailers Became the New Media Companies and Why Targeting Is The Prescription for Better Outcomes
Pharma advertising has always operated under constraints that other categories don't face — regulatory guardrails, privacy complexity, the impossible balance between reaching patients in genuine need and the sensitivity of the data that makes that targeting possible. For years, those constraints became excuses. That era is ending. BranchLab's AI-native platform is already delivering an average 70% lift in marketing efficacy across therapeutic areas. With health retail networks like CVS Media Exchange delivering purchase and health signals no other network can replicate, and AI reshaping the data and activation layers simultaneously, the infrastructure for precision pharma advertising finally exists. This session asks what comes next — for brands, agencies, and patients.
The prescription has changed. This session is the proof.
For decades, sports sponsorships were built around physical assets — in-stadium signage, hospitality, and game-day visibility. But today, only a fraction of fans ever attend live events, while the modern fan journey increasingly unfolds across streaming, social media, gaming, mobile, creator platforms, and the open web. As fandom becomes more fragmented, mobile, and player-driven, the traditional sponsorship model is rapidly becoming outdated.
This session will explore how teams, brands, and technology partners are reinventing sports partnerships for a digital-first era — shifting from static sponsorships to omnichannel fan engagement ecosystems built around data, personalization, contextual experiences, and measurable outcomes. Panelists will discuss how organizations are rethinking the fan experience beyond the stadium, unlocking new monetization opportunities across the full fan journey, and building partnerships designed for the next generation of sports fans.
Most agencies are adding AI to the process. A few are rebuilding the process around AI. Josh Archer, Chief Data and Technology Officer at LERMA/, and Marcos Escalante, Chief Product and Strategy Officer at Infillion, talk through what that looks like in practice: where they've partnered, where they've built, where they've bought off the shelf, and how those choices have changed not just the work but the people doing it. The real question isn't whether to use AI — it's what you're willing to change to use it well.
As AI transforms media buying, content classification, and customer journeys, the industry faces a growing trust crisis: more automation, less transparency, and higher stakes when no one can explain why media was blocked, measured, valued, or trusted. This session brings together industry leaders to debate whether verification has become too opaque for the ecosystem it’s meant to protect - and what the next standard should look like, from explainable AI and smarter traffic intelligence to brand safety, suitability, and real-time trust across the digital media landscape.
Human Quality in a Machine Age: How AI Is Reshaping Media Standards, Supply Chain, and Creative Integrity
AI is rewriting the rules of advertising faster than the industry can write new ones, and nowhere is that tension more acute than at the intersection of agentic decisioning, programmatic infrastructure, and streaming TV. As AI agents begin buying media at machine speed, the quality of what gets bought, where it runs, and whether it can be trusted has never been more consequential.
Audience attention in CTV is more fluid than ever.That’s raised a key question: how should the ad experience adapt? This discussion will explore how advertising can earn attention rather than interrupt it, how personalization and dynamic creative can make every touchpoint more relevant, and how brands are thinking about consistency and storytelling across standard and advanced video formats alike.
SharkNinja doesn't look like most consumer electronics companies. It launches products at a pace that would overwhelm most media operations, competes against entrenched global giants with significantly larger budgets, and has somehow built one of the most recognized and culturally resonant brands in the category. The secret isn't the product. It's the media.
Every assumption that defined success in media and advertising — scale, consolidation, steady momentum — is being tested at the same time. This fireside chat gets into the frameworks, bets, and hard-won instincts guiding decisions as the industry's foundations shift. What does leadership look like when the map no longer matches the territory?
Independent agencies have always punched above their weight. The ones being built right now, without the holding company playbook, are a different kind of force. This conversation covers what it actually takes to build, run, and grow an independent agency today — the wins, the hard parts, and what they wish more people understood about the work.
Amanda Flamerich is a host of exceptional ability. Studies show that a vast majority of guests attending events by Amanda have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.
AI is rapidly becoming the invisible layer between brands and consumers - curating recommendations, shaping search results, personalizing experiences, influencing purchase decisions. Yet many consumers remain uneasy about AI's growing role in their lives.
Drawing on new global consumer research leaders from The Harris Poll, the 4As and Infillion will explore how consumers really feel about AI's role in advertising, what drives trust, where consumers draw boundaries, the role of transparency and how brands can create value without triggering resistance.
There's still a gap between what brands say they're committed to and where their media dollars go. This BlackWeek-partnered session brings together agency and brand leaders to look at what closing that gap looks like in practice: the data, the tools, and what the results are showing when responsible media investment moves from intention to action.
Media planning has always been built on proxies: age, gender, assumed interests. Behavioral intelligence is changing that — shifting the planning logic from segments to sequences, from who someone appears to be to what they actually do. This session makes the case that it's the most meaningful shift in planning in a generation, and gets into what it looks like in practice.
Best Buy has over 1,000 stores, an in-house creative studio, and a strong track record of advertiser returns. This fireside chat makes the case that retail media's next chapter gets built in the store, not online — and gets into what that looks like, from immersive in-store experience to smarter measurement.
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Advertising today comes with a tension between needing to build a beloved brand and delivering digital conversions – and few verticals know that better than financial services. Marketers are tasked both with building grand, inspiring brand campaigns as well as with driving results in a highly competitive sector. With consumers’ use of financial services companies often closely connected to their most personal needs and decisions, not to mention their dreams for the future, that emotional connection is key.
As customer expectations shift toward authenticity, transparency, and social responsibility, marketing leaders must deliver campaigns that are not only relevant but deeply rooted in purpose. Attendees will gain insights into how these leaders are building emotional resonance, maximizing reach, and measuring impact—proving that when done right, marketing that matters can also move markets.
SPEAKERS:
Cheryl Guerin, EVP, Global Brand Strategy & Innovation, MasterCard
Peter Giorgi, SVP, Brand Marketing, Partnerships, and Creative Excellence, Rocket Companies
MODERATOR:
Laurel Rossi, Chief Growth Officer, Infillion
In partnership with HUMAN
Artificial intelligence has upended the ad business and dominated dialogue at every industry conference for several years now, but that dialogue has been stuck in a push-pull of hype cycles and doom predictions. Far less energy has been paid to the frank discussion of what is actually due to change on an industrywide level.
It’s time for that to take the spotlight. This panel will address the decisions about AI that can only be made at the highest level – the big questions about how companies will run, how much of them will be run by humans versus machines, and how this will shape the values of those companies and the industry at large. With consumer trust in brands at the lowest point it’s been in nearly a decade – and that trust dropping a precipitous 144% when a consumer suspects a brand is using AI – these questions are imperative. What kind of an industry do we want to be?
Enter pertinent information here about the virtual experience: how sessions will be livestreamed, whether you are using Splash's Virtual Event Page or a linked option, which components will be interactive using chat functionality, question and answer submissions, quizzes, games, interactive networking platforms, or anything else you want to use.
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