Infillion is built for every outcome — attention, consideration, action — and everything in between.
This year, the conversation is squarely about what comes after attention:
how consideration becomes action, and how a composable platform makes the distance between them shorter than ever.
The Infillion Café at the Mondrian: four days of panels, programming, and private cabana meetings built around taking action and achieving your outcomes.
Uber's ads business reaches people who are literally on their way somewhere. The audience isn't browsing — they're moving. This fireside chat gets into what it takes to build media around real-world behavior, what brands need to think about differently to reach people in those moments, and where commerce media is headed next.
Streaming has given consumers more choice, fewer ads, and a better viewing experience. But as platforms proliferate, subscription fatigue grows, ad loads increase, and bundling makes a comeback, some of the same challenges that fueled cord-cutting are beginning to reemerge.
This session will explore how CTV platforms are navigating the fragmentation that traditional television faced, how advertisers are navigating frequency and viewer experience, and whether streaming platforms are becoming media companies, ad networks, or both.
Consumers increasingly discover, engage with, and advocate for brands through the communities, creators, and cultural moments they care about most. As fandoms become powerful drivers of influence, loyalty, and commerce, traditional audience strategies are giving way to more participatory forms of engagement.
This session will explore how brands can build relevance through communities, creators, and shared passions. From sports and entertainment to culture and commerce, we'll examine why fandom has become one of the most powerful forces shaping modern marketing.
Consumers don't reject advertising, they reject advertising that feels irrelevant, repetitive, or disruptive. The ads people remember, share, and talk about often do something different: they entertain, inform, inspire, or create an emotional connection.
This session will explore what separates forgettable advertising from creative that captures attention and becomes part of culture. From storytelling and personalization to relevance and consumer experience, we'll examine why great advertising still works—and what brands can learn from it.
When P&G and Albertsons set out to deepen their partnership, they saw an opportunity to do more than activate media they set out to reimagine how brands connect with shared consumers. P&G was exploring episodic, social-first video formats to drive growth in key markets. Albertsons Media Collective was expanding video capabilities across owned and in-store environments. By bringing these ambitions together grounded in rich shopper insights the partners co-created Rico’s Tacos, a scripted miniseries designed to engage audiences across the full path to purchase. The campaign blended storytelling, culture, and commerce featuring real stores, real associates, and real shopper context to bring the narrative to life.
Join Lela Coffey (P&G), Brian Monahan (Albertsons Media Collective), and Actor, Producer, and Co-Founder of Minivela, Carlos Ponce for a conversation on how the project came together, what each partner contributed, and what it signals about the future of retail media.
The consumer journey no longer has a beginning, middle, and end. It has moments, and the brands winning right now are the ones that show up in the right moment with the right signal, whether that's a grocery aisle, a hotel search, or a streaming screen. For too long, in-store media has been measured with tools that confuse correlation for impact, while digital has promised precision it couldn't always deliver. That gap is closing fast. Expedia Group brings over 70 petabytes of first-party travel data, connecting advertisers to hundreds of millions of travelers across its brands with behavioral signals that extend well beyond the transaction. Liane Nadeau of Digitas has been bridging the divide between direct and programmatic buying, designing experiences for people, not just delivering ads to them. And Liz Roche is building the measurement infrastructure to prove it all works, helping brands understand whether their media investment is creating new demand or simply capturing sales that would have happened anyway. Together they make the case that data is not the destination, it's what gets you there.
How Retailers Became the New Media Companies and Why Targeting Is The Prescription for Better Outcomes
Pharma advertising has always operated under constraints that other categories don't face — regulatory guardrails, privacy complexity, the impossible balance between reaching patients in genuine need and the sensitivity of the data that makes that targeting possible. For years, those constraints became excuses. That era is ending. BranchLab's AI-native platform is already delivering an average 70% lift in marketing efficacy across therapeutic areas. With health retail networks like CVS Media Exchange delivering purchase and health signals no other network can replicate, and AI reshaping the data and activation layers simultaneously, the infrastructure for precision pharma advertising finally exists. This session asks what comes next — for brands, agencies, and patients.
The prescription has changed. This session is the proof.
This session brings together three of the most consequential data networks in advertising to make the case that commerce media's next chapter is not about more networks, it is about deeper intelligence. Infillion's Catalina, the only deterministic purchase intelligence network of its kind spanning four decades, seventy retail banners, 130 million households, and $600 billion in annual consumer spending, delivers the ground truth of what people actually buy at the shelf. PayPal's transaction graph reveals what consumers are buying across merchants and what they are likely to buy next, spanning the open web in ways no single retailer can replicate. Everyone's talking outcomes but do you have the data that changes the game?
For decades, sports sponsorships were built around physical assets — in-stadium signage, hospitality, and game-day visibility. But today, only a fraction of fans ever attend live events, while the modern fan journey increasingly unfolds across streaming, social media, gaming, mobile, creator platforms, and the open web. As fandom becomes more fragmented, mobile, and player-driven, the traditional sponsorship model is rapidly becoming outdated.
This session will explore how teams, brands, and technology partners are reinventing sports partnerships for a digital-first era — shifting from static sponsorships to omnichannel fan engagement ecosystems built around data, personalization, contextual experiences, and measurable outcomes. Panelists will discuss how organizations are rethinking the fan experience beyond the stadium, unlocking new monetization opportunities across the full fan journey, and building partnerships designed for the next generation of sports fans.
Women are leading some of the most influential brands, businesses, and organizations in the world, helping shape strategy, drive innovation, and redefine what leadership looks like in a rapidly changing environment. Yet the expectations placed on leaders continue to evolve alongside technology, culture, and the workplace itself.
This conversation brings together accomplished leaders to discuss the future of leadership, the power of influence, and the opportunities shaping the next generation of business. From navigating change and building high-performing teams to driving growth, innovation, and impact, we'll explore what it takes to lead what's next.
Audience attention in CTV is more fluid than ever.That’s raised a key question: how should the ad experience adapt? This discussion will explore how advertising can earn attention rather than interrupt it, how personalization and dynamic creative can make every touchpoint more relevant, and how brands are thinking about consistency and storytelling across standard and advanced video formats alike.
Media is no longer confined to publishers, broadcasters, and platforms. Retailers, financial institutions, travel companies, and commerce platforms are increasingly building their own media businesses, creating new ways for brands to reach consumers closer to the point of decision.
This session will explore the rapid growth of media networks, the opportunities they create for advertisers, and how they are reshaping the relationship between media, commerce, and consumer experience. As more companies turn audience attention into advertising businesses, we'll examine what comes next for brands, marketers, and the future of media.
Most agencies are adding AI to the process. A few are rebuilding the process around AI. Josh Archer, Chief Data and Technology Officer at LERMA/, and Marcos Escalante, Chief Product and Strategy Officer at Infillion, talk through what that looks like in practice: where they've partnered, where they've built, where they've bought off the shelf, and how those choices have changed not just the work but the people doing it. The real question isn't whether to use AI — it's what you're willing to change to use it well.
As AI transforms media buying, content classification, and customer journeys, the industry faces a growing trust crisis: more automation, less transparency, and higher stakes when no one can explain why media was blocked, measured, valued, or trusted. This session brings together industry leaders to debate whether verification has become too opaque for the ecosystem it’s meant to protect - and what the next standard should look like, from explainable AI and smarter traffic intelligence to brand safety, suitability, and real-time trust across the digital media landscape.
The panel brings together senior marketing and media leaders from brands to explore how AI is reshaping modern marketing — from causal measurement and media analytics to specialized AI agents that operate across the fragmented media landscape.
For brand marketers, measurement has always been the hardest problem and AI is changing both what's possible and what's expected. This panel brings together brand-side leaders navigating the shift from legacy MMM and manual analytics to AI-driven causal modeling and autonomous insights. Whether you're just getting started or already deploying, the conversation will be grounded in the practical: what are you actually doing today, what's working, and where does this take your team in the next two years?
Join Infillion and MAKERS AI for cocktails at the Infillion Café at the Mondrian — where builders, buyers, and decision-makers from across travel, grocery, CPG, and beyond come to connect, collaborate, and make the kind of connections that outlast the festival.
Come for the drinks. Stay for the deals.
Human Quality in a Machine Age: How AI Is Reshaping Media Standards, Supply Chain, and Creative Integrity
AI is rewriting the rules of advertising faster than the industry can write new ones, and nowhere is that tension more acute than at the intersection of agentic decisioning, programmatic infrastructure, and streaming TV. As AI agents begin buying media at machine speed, the quality of what gets bought, where it runs, and whether it can be trusted has never been more consequential.
Everyone agrees brand drives long-term growth — it remains one of the most influential but least rigorously measured things marketers do. Marketing has never faced more scrutiny, making 2026 both a reckoning for measurement and a renewed moment to invest in brand. The answer isn't measuring brand in isolation; it's connecting the entire purchase journey — Audience, Brand, Consideration, Sales — across every channel, online and off, into a single, connected, consistent story. ABCS Insights CEO Jerome Shimizu sits down with leaders from LiveRamp and Atmosphere TV to ask what every marketer is wrestling with: can we finally connect the journey from brand to basket — and prove what our marketing actually drives?
The advertising industry spent the last decade chasing optimization, better targeting, better measurement, better automation, and better performance. But what happens when optimization becomes the baseline?
As audiences fragment, media channels multiply, and consumers become more selective about what earns their attention, the challenge is no longer simply reaching the right people. It's creating advertising that feels relevant, engaging, and worth the interruption.
This candid discussion will explore what comes next for an industry increasingly shaped by data, automation, and AI. From creative optimization and audience strategy to measurement and consumer experience, we'll examine how brands can balance performance with creativity, scale with relevance, and technology with human connection.
AI is reshaping every aspect of marketing—from how brands create content and optimize campaigns to how consumers discover information, evaluate products, and make decisions. As AI becomes embedded across the marketing ecosystem, the opportunity extends far beyond efficiency and automation.
This session will explore how AI is transforming creativity, personalization, discovery, measurement, and consumer experience. As marketers navigate an increasingly AI-driven landscape, we'll examine what comes next and where brands can create meaningful advantage.
The internet is no longer human. In 2025, automated traffic grew eight times faster than human traffic, AI-driven traffic nearly tripled, and AI agent traffic grew 7,851% — with agents no longer just browsing but executing autonomous transactions on checkout pages. The infrastructure of advertising was built for humans. The question now is what it needs to become.
SharkNinja doesn't look like most consumer electronics companies. It launches products at a pace that would overwhelm most media operations, competes against entrenched global giants with significantly larger budgets, and has somehow built one of the most recognized and culturally resonant brands in the category. The secret isn't the product. It's the media.
Every assumption that defined success in media and advertising — scale, consolidation, steady momentum — is being tested at the same time. This fireside chat gets into the frameworks, bets, and hard-won instincts guiding decisions as the industry's foundations shift. What does leadership look like when the map no longer matches the territory?
Independent agencies have always punched above their weight. The ones being built right now, without the holding company playbook, are a different kind of force. This conversation covers what it actually takes to build, run, and grow an independent agency today — the wins, the hard parts, and what they wish more people understood about the work.
AI is rapidly becoming the invisible layer between brands and consumers - curating recommendations, shaping search results, personalizing experiences, influencing purchase decisions. Yet many consumers remain uneasy about AI's growing role in their lives.
Drawing on new global consumer research leaders from The Harris Poll, the 4As and Infillion will explore how consumers really feel about AI's role in advertising, what drives trust, where consumers draw boundaries, the role of transparency and how brands can create value without triggering resistance.
They started with a blank page. They ended with a Lion. Tonight is theirs.
A Lion doesn't happen by luck. It happens because someone saw further, pushed harder, and refused to let the work be anything less than extraordinary.
Infillion gathers this year's Silver and Bronze winners for an evening of drinks and the best creative conversation in Cannes — a night built for the people who just set the global standard.
There's still a gap between what brands say they're committed to and where their media dollars go. This BlackWeek-partnered session brings together agency and brand leaders to look at what closing that gap looks like in practice: the data, the tools, and what the results are showing when responsible media investment moves from intention to action.
The future of marketing won't be shaped solely by today's CMOs, it will be shaped by the leaders rising behind them. As consumer behavior evolves, technology reshapes the marketing toolkit, and expectations around growth, creativity, and measurement continue to shift, a new generation of marketing leaders is bringing fresh perspectives to the industry's biggest challenges.
This session brings together rising marketing executives who are redefining what leadership looks like in modern marketing organizations. From brand building and audience engagement to AI, measurement, and organizational transformation, we'll explore the priorities, perspectives, and predictions shaping the next era of marketing leadership.
AI is transforming how advertising is created, optimized, and personalized, giving brands the ability to produce creative at unprecedented scale.
But as content becomes easier to create, what actually stands out? Can AI help brands deliver more meaningful, emotionally resonant advertising—or simply more of it? And how do marketers scale personalization without sacrificing originality, identity, and cultural relevance?
This session will explore the evolving role of AI in the creative process, from creative optimization and dynamic storytelling to brand differentiation and audience engagement.
Some of advertising's most valuable outcomes don't happen online. They happen in stores, at events, on the street, and in the moments that shape perception, consideration, and action long after an impression is served.
This session will explore how brands are measuring impact beyond traditional digital metrics—from foot traffic and retail outcomes to brand memory, emotional connection, and experiential engagement. As marketers look for a more complete picture of effectiveness, we'll examine what it takes to quantify real-world results in an increasingly connected world.
Media planning has always been built on proxies: age, gender, assumed interests. Behavioral intelligence is changing that — shifting the planning logic from segments to sequences, from who someone appears to be to what they actually do. This session makes the case that it's the most meaningful shift in planning in a generation, and gets into what it looks like in practice.
Since 2022, diverse audiences across ethnicity, ability, and gender have been deprioritized in media targeting, leaving $7 trillion in multicultural purchasing power largely untapped. The business case for expanding reach is unambiguous: brands with authentic representation see a 16% lift in long-term sales, 77% of LGBTQ+ consumers say inclusive advertising drives their purchase decisions, and 40% of Gen Z has stopped buying from brands that pulled back. This session brings brand, agency, and technology leaders together to share the advanced strategies driving real results across the full spectrum of American consumers. The playbook is proven, and the brands acting now will own the audiences that define the next decade of growth.
Since 2022, diverse audiences across ethnicity, ability, and gender have been deprioritized in media targeting, leaving $7 trillion in multicultural purchasing power largely untapped. The business case for expanding reach is unambiguous: brands with authentic representation see a 16% lift in long-term sales, 77% of LGBTQ+ consumers say inclusive advertising drives their purchase decisions, and 40% of Gen Z has stopped buying from brands that pulled back. This session brings brand, agency, and technology leaders together to share the advanced strategies driving real results across the full spectrum of American consumers. The playbook is proven, and the brands acting now will own the audiences that define the next decade of growth.
Independent agencies are leveling the playing field, and technology has become the great equalizer. Recent research confirms that brand interest in full-service independents is at an all-time high, and the best agencies have turned the pressure of operating without holding company infrastructure into a genuine competitive advantage. This session unpacks what it actually takes to grow an indie agency in today's market: the strategies, the tools, and the mindset. Because right now, independence done right may be the sharpest edge in the room.
For years the content community has struggled with labor intensitve processes to produce, develop and execute social content. Could these processes be improved at the outset? Whether you're a creator or a social media manager or start up leader, join us for a hands-on tech showcase that will change the way you do business led by Gusundheit Media.
